Former US Airways SVP/CIO Becomes Latest "Big Company" Executive to Join Fortium Partners

Strategy | Operations | IT Leadership

Dallas/Ft. Worth, Texas March 9, 2015 / - FORTIUM PARTNERS, the world’s fastest growing provider of IT Turnaround and Leadership Services, is excited to announce the addition of airline executive Brad Jensen as the newest Partner to join the firm's Central Region.

Brad Jensen brings 34 years of airline experience. He spent five years with US Airways where he successfully transformed IT from a siloed structure to a matrix of vertical and horizontal teams to improve efficiency, quality and system stability. Under Brad's leadership, US Airways developed an industry-leading ancillary revenue platform including its "Choice Seats" capability, and integrated the product into the Sabre Global Distribution System (GDS) where travel agency airline reservations are made.  He improved the company's website performance to the top tier among major carriers.  He instituted improvements in US Airways' cyber-security, and re-engineered the company's AVR platform for call center automation, introducing the most advanced voice processing in the industry.

Prior to US Airways, Mr. Jensen spent nearly thirteen years at GDS giant Sabre Holdings, where he served as SVP Airline Solutions and SVP Air Services.  During his time at Sabre, Brad oversaw professionals responsible for development of numerous software solutions used by airlines; as well as products used by all Sabre business units involved in air travel reservations. He was responsible for the delivery of "Sabre Air", Sabre's latest generation international shopping, pricing, and availability search platform, upgrading over 80,000 travel agency locations including 22,000 Abacus Travel agencies in Asia as well as, Travelocity,, Hotwire and Priceline.  Prior to joining Sabre, Mr. Jensen spent more than sixteen years in management at American Airlines, joining as a schedule planning manager and rising through the ranks to Managing Director.

Tim McCracken, Chairman and CEO of Fortium Partners, states: "no industry experiences changes and challenges like the airline industry, and no industry can benefit more from the ever-improving capabilities of technology. Adding Brad Jensen as a Partner helps us to complete the connection of Fortium's full value to the travel and transportation space.  More and more companies are turning to Fortium as technology challenges get bigger and pressure to control costs grows.  Fortium's wave of growth has proven that the vogue of "big firm consulting" has been replaced by the quality and speed of small, agile teams of advisors with deep operational experience.  As CIO of a major airline, Brad helped to pave the capabilities and advances present in the industry today.  Combine that with nearly thirteen years at Sabre, the world's standard in travel reservations, software and services, Brad Jensen possesses the "complete picture".  He is widely regarded as the consummate IT leader in travel and transportation technology.  Bringing Brad into the Fortium family enables us to better serve transportation providers and the companies that serve the industry better than ever before.  We are very excited to welcome Brad aboard!"
Brad Jensen comments: "Just as the needs of the travel industry are in constant flux, the availability and sophistication of technology to meet those needs is continually evolving.  As a CIO, I realize that outside consultants need to have more than simply a respectable level of industry knowledge in order to meet those needs.  They need to have the operational and commercial experience to understand the impact of their decisions within the enterprise.  While change is a necessary part of the job, the ability to manage its impact on business operations, end-users and the consumer can come only from experience that traditional consulting often lacks.  Fortium fills that crucial void, and I'm thrilled to be a part of it."

Brad Jensen earned his Master of Science in Operational Research from University of Pennsylvania, and a Bachelor of Science, Physics from University of Utah.


FORTIUM is an IT turnaround and technology leadership services firm focused on providing world-class resources to clients with the most complex issues. FORTIUM serves public and private companies across a variety of industries, placing expert project teams and operational leadership resources in technology-related roles. FORTIUM resources have 25 or more years of technology experience, most recently in a senior leadership role.

Headquartered in Dallas, Texas, FORTIUM also operates from offices in Orange County, Minneapolis, Chicago, San Francisco, Phoenix, Washington D.C., Philadelphia, and London, U.K.

For more information, please contact:  

Burke Autrey | 972 827 8137 | burke.autrey at |